Simple Quality Management can assist in evaluation and assessment of a project and its potential viability, based on our experience and expertise in the industry.
A simplistic six-step process can assess the potential sales volume for a convenience store for a specific location:
Step One: Consider the marketing area.
Step Two: Physically count dwellings including houses, apartment units, and mobile homes.
Step Three: Determine traffic potential.
Step Four: Evaluate your competition.
Step Five: Determine the customer profile through demographics.
Step Six: Consider other issues will affect sales, such as economic condition, capital expended, layout and design, and marketing strategies.